Account Planning Master Class

Account Planning Master Class

WBS Sales Excellence Series

  • 2 March 2017
  • Number of views: 456
Account Planning Master Class
To provide participants with a proven approach for identifying, developing and managing key accounts.
Course Description:
This 2-day workshop designed for up to 12 participants will identify the activities required to maximize a company’s return from its investment in a given client, and to identify how client benefits can be defined from their investment in a supplier’s product or service.

Course Programme:

• Definition of account management and characteristics of key accounts
• Building a complete understanding of key customer(s)
• Identifying your position in the customer value chain, how to improve it and why
• Developing a strategy for the customer
• Build a ‘live’ account plan
• How to manage and review

Suitable For:
Current and potential account managers, members of the account team, management and, where appropriate, key customer representatives.
Why Attend:
To adopt a proactive approach to client management and increase the returns on your investment in key customer relationships.
Categories: Sales Training
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